Luo Dajin, director of the Shanghai Municipal Science and Technology Commission, said that the Shanghai Science and Technology Festival, founded in 1991, is accelerating towards a world-renowned science and technology festival and is becoming one of the most important urban festivals in Shanghai.

On the morning of May 20th, at the keynote meeting of the 2nd Shanghai Science and Technology Communication Conference held after the launching ceremony of the 2023 Shanghai Science and Technology Festival, Luo Dajin, director of the Shanghai Municipal Science and Technology Commission, shared four keywords for Shanghai’s science popularization work: popular science talents, popular science works, popular science industry and internationalization.

Luo Dajin said that the Shanghai Science and Technology Festival, founded in 1991, is accelerating towards a world-renowned science and technology festival, and is becoming one of the most important urban festivals in Shanghai. A large number of science popularization brand activities and works such as Shanghai Science and Technology Communication Conference and Young Edison have sprung up. Talent is the key and foundation for the high-quality development of science and technology communication. According to incomplete statistics, the number of scientific and technological communication talents in Shanghai has reached more than 50,000. He is particularly pleased to see that a group of young scientists are doing science popularization work. For example, the guest of the scientific red carpet show at the scene, Professor Bai Xiangen from Shanghai Maritime University, who is also one of the top ten science popularization ambassadors in the country and a new generation of Chinese female captains, drove the Xuelong to the North Pole for investigation.

He said that in order to further expand the science and technology communication team and open up a channel for the career development of popular science talents, Shanghai will further explore and launch a pilot plan for science and technology communication. Taking the scientific innovation progress of young people as the hub, build a stable docking mechanism between primary and middle school students and scientific research institutions, actively strengthen exchanges with global superior universities in the field of science and technology communication, and explore the establishment of discipline points for science and technology communication among Shanghai universities. Shanghai Jiaotong University has already launched an active layout in this area, and is also piloting general education courses on science and technology communication in five colleges and universities.

He said that in terms of capacity building, we will vigorously explore the connection mechanism between science and technology communication talents and the existing various science and technology talent plans in Shanghai, conduct in-depth research with relevant departments, and launch a tailor-made professional title evaluation mechanism; in terms of talent incentives, 2019 In 2010, Shanghai took the lead in establishing the municipal-level "Science and Technology Popularization Award". Next, it will combine to build an innovation base for science and technology communication, rely on a socialized institutional platform, promote the selection of talent models, and increase the career achievement posts and honor posts for science popularization communication talents. , and hope that through a series of support measures, we can better cultivate a scientific and technological communication team with a combination of specialization, high quality and wide coverage.

Luo Dajin said that in recent years, Shanghai has actively responded to the trend of the times, insisted on various forms of creation, and created a number of branded programs of science and technology communication with rich content and distinctive features; To better disseminate scientific knowledge, scientific methods, scientific ideas, and scientific spirit; through network media, strengthen the aggregation and dissemination of high-quality popular science content and creative works, create a new front for hard-core science popularization, and build a Shanghai popular science content creation platform. work matrix.

In terms of the popular science industry, Luo Dajin expressed that he hoped that by increasing the practice and exploration of the industrialization of popular science, he would promote the market-oriented reform of popular science public services, introduce a competition mechanism, and promote the organic integration and development of scientific and technological research and development, marketing and popular science.

He said that in terms of industrial policies, Shanghai actively mobilized fiscal and tax levers, took advantage of tax incentives to support measures, absorbed Haichang Park, Lego and other market players to become the city’s science popularization bases, and encouraged enterprises to undertake social responsibilities for science popularization; increased support for Internet platform science popularization industries With the development of support, a number of new science popularization companies and platforms have emerged in Shanghai, such as Bilibili (Bilibili for short), Mihayou, and Pok City, which integrate popular science into audio and video, games, and comics that are popular among young people. It has greatly promoted the development of network science popularization and formed a good brand effect; strengthened the promotion of scientific popularization of the achievements of Shanghai scientific research institutes. The popularization of scientific and technological resources shows a promising industrial value. In addition, Shanghai has successively launched 10 popular science tourism routes with different themes, showing a unique atmosphere of humanistic science popularization.

In terms of internationalization, Luo Dajin said that over the years, Shanghai has been committed to promoting the internationalization of science popularization, strengthening exchanges and cooperation with international science communication organizations, and continuing to create a public science and technology carnival. On the one hand, it has vigorously introduced the Shanghai Science and Technology Festival for many years and closely linked with dozens of well-known science and technology festivals in the United Kingdom, Germany and other countries to jointly discuss future development. By holding the "Belt and Road" International Science Park, scientists and science communication organizations from the Czech Republic, Poland and other countries along the route are invited to bring various forms of interactive science popularization experiences to Shanghai citizens. On the other hand, it is also actively "going out", using unique activities as the carrier, actively deepening foreign scientific and cultural exchanges, creating platforms such as the International Youth Expo, the International Micro-film Competition, and holding original "Starry Sky" astronomical exhibitions. The exhibition achieved good publicity effect. As everyone knows, it was also announced at the launch ceremony of the Science and Technology Festival that Shanghai has successfully bid to host the 2027 Biennial Conference of the International Society for Science and Technology Communication, and will take this opportunity to continue to contribute Shanghai's wisdom and strength on the stage of international science and technology communication .

Luo Dajin said that facing the future, Shanghai will focus on the concept of big science popularization, aiming at the needs of different citizen groups, dig out the efficiency of technology communication in layers, and further create a more prosperous technology communication ecology in the new era by making every effort to build a chain between talents, works and industries , systematically improve the efficiency of science and technology dissemination, provide the public with higher-quality science popularization supply, and cultivate the soil of loving science and advocating innovation in the whole society.