In the autumn of 2025, BMW announced that it and Chinese Bimmer will embark on a new generation of journey for ultimate driving pleasure with a performance feast shared with car owners.
On November 1st, the 2025 M Passion Carnival officially kicked off in Chengdu. The passion of thousands of M fans resonated with the roar of high-performance vehicles. There were no bystanders here, only an absolute love for M's "ultimate driving pleasure".
The all-new BMW M3 Touring made its debut here and was launched simultaneously, with an official suggested retail price of RMB 943,900. Together with the all-new BMW M2 CS Coupe, which made its first appearance on a domestic racetrack, it composing the prelude to the "new generation" of driving pleasure for BMW M.
All-new BMW M3 Touring
As the performance soul and innovation incubator of the BMW brand, BMW M has always interpreted pure driving pleasure with a passion for racing.
The all-new BMW M3 Touring, making its debut in China, is a true "dream car," marking BMW M's first high-performance touring model in the country. While combining practicality with high performance, the new vehicle never compromises on pure driving pleasure. It comes standard with the M xDrive intelligent all-wheel-drive system and an active M differential, and features added rigid reinforcements such as a "V"-shaped torsion bar in the rear differential area, ensuring precise handling even with its spacious trunk.
The all-new BMW M2 CS Coupe, making its debut on a domestic racetrack, showcased its racing DNA, achieving a time of 7 minutes and 25.534 seconds to claim the title of "fastest compact car" at the Nürburgring. This high-performance car, described as "closest to a GT race car," is equipped with an upgraded 3.0-liter inline six-cylinder twin-turbocharged engine, delivering performance comparable to the M3 and M4. Furthermore, through carbon fiber body components and lightweight design, it has reduced its weight by approximately 30 kilograms, making it the lightest M model currently on the market.
In 2025, M launched a wide range of personalized M models, including the new BMW M4 Nürburgring Limited Edition and the all-new BMW M2 CS Coupe, fully satisfying the needs of BMW enthusiasts for ultimate performance.
With the launch of the all-new BMW M3 Touring, BMW M's product lineup in China has expanded to 25 models, boasting the most powerful product lineup in its segment.
Looking to the future, BMW M has clearly defined its development direction as a multi-technology approach.
Franciscus van Meel, CEO of BMW M, emphasized: "Looking to the future, BMW M will enter a 'new generation' – innovative technology, revolutionary performance, and even more exhilarating passion. But one thing will never change – regardless of the model, the drive system, the past, present, or future, M will never compromise on driving pleasure."
It is understood that the next-generation M3 will offer both gasoline and pure electric versions. By 2027, new energy vehicles will account for half of the M brand's total, and this proportion will continue to increase steadily until 2030.
The letter “M”, the most powerful and influential letter in the world, is not only BMW’s tribute to its glorious past, but also a pioneer driving the future and defining the future of high performance.
Data shows that in the first nine months of this year, BMW M sales in China climbed by nearly 30% year-on-year, bucking the trend in the high-performance car market.
Gao Xiang, President and CEO of BMW Group Greater China
Gao Xiang, President and CEO of BMW Group Greater China, stated, “The core of M is pure driving pleasure. We pursue speed and precision, striving to bring drivers the purest and most extreme driving pleasure in its class. But the essence of M is not just about the car, but also about the people. It is because of the passion of fans and car enthusiasts that M continues to evolve. In the future, M will go all out to embark on a new generation journey.” It is understood that, with next-generation technology, future BMW M models will elevate dynamic driving, agility, precise handling, and intelligence to new heights.
